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Robin is the founder of SmartCue which is a sales effectiveness platform that allows enterprise software sales teams to create contextual & tailored demos for every prospect.
Before that, he spent over a decade in the US B2B SaaS space as a sales and solutions leader, playing the quarterback between sales and product teams to develop and execute the best solutions for customers and key stakeholders. He has demonstrated success at driving high-value, complex, strategic partnerships with multiple stakeholders and teams in a highly matrixed environment.
Finance Related Discussion
- Any specific reason why you incorporated LLC?
We incorporated an LLC initially not knowing the pros and cons. There was nobody to guide / suggest that C-Corp is better wrt Investments, Taxation. Later incorporated SmartCue Inc. Now LLC is closed. - Any pain points that you would want to be addressed in FLC?
1. Not sure on the list of compliances to be taken care. Focus on Product gets distracted!
2.Whether I should have an Indian company given that India is cost-centre (or where the work is happening) - Things like this, blank - Something on ESOP?
We were about to draft ESOP agreements when we realised we need to get a 409A done, and it costs around 3-4L INR. We don’t have so much money so we are promising orally. Would want a true consultant to tell me the do’s and dont’s rather than me figuring it out myself! - How was your experience incorporating the company?
Stripe was good. It was just few clicks to get started and quite seamless! Only thing - I wish I knew what needs to be done post incorporation - Like compliances, and also wished if they took care of everything! Otherwise quite good experience - Any work carried out so far on legal?
Nothing. Recently an enterprise customer asked to share agreement. We never drafted one since our product can be downloaded and used after payment, we thought agreement was never required but enterprise customers are demanding (rightly so)Would want help in such stuff
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