Our Conversation With The Founder Of Techforce

About Sriram & his company

Sriram is a very experienced & serial entrepreneur. Presently Founder and CEO of Techforce.ai. It is a new category company, enabling organizations to digitally transform by leveraging cognitive intelligence. It is a Delaware status company having operations in the USA (Reston, VA) and India (Mumbai and Hyderabad).  

He is also a member of the board in Lazuline and has led companies like Oracle, Satyam.

About the company

1. Team Size - 50

2. Funding - Around $1.5M

3. ARR - Around $1M

4. Location - Hyderabad

5. Holding Structure - US + India

6. Indian Entity name - DIGITAMIZE INNOVATIONS PRIVATE LIMITED

7. MCA Status (include other related companies as well)- Prima facie Clean

Biggest problem in Finance & Compliance

• Income Tax in India because of Transfer Pricing, even when the group is at a loss.

Solution discovery

• The company brings in money from the US in various ways

• Investment

• Equity (look at Indian Paid up capital!)
• Debt

• Sales

• The reporting is taken care by the operations team

What is the time that you spend on the finance function? -

Not specified, but he himself manages Carta and loves the free 409A

How does the current setup look like?-

Having in-house CA and CS (shared with another manufacturing company of which Sriram is a Director)

Everything else

1. Enterprise SaaS with ACV 30-50K is the sweet spot to be  in

2. Believes in doing right things than doing things right!

3. The concept of Zuna - 1 vendor for India +US companies looks very good on paper, would be great if you can pull it off in execution!

4. Must have had one co-founder in the US

5. Retention of people is an issue

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